Ownership & funding information


Swagtimes Private Limited (hereinafter referred to as “Filter Cinema” / “We” / “Us” / “Our”) is deeply committed to transparency in all its affairs. Through this Ownership and Funding Disclosure, We would like to inform you about Our ownership structure and funding sources.


Swagtimes Private Limited, a company incorporated under the Companies Act, 2013, was co-founded in 2021 by Asvin and Maria Augustin. Our registered office is in Kanyakumari, Tamil Nadu, India. The Corporate Identity Number of the company is U74999TN2021PTC148189.

Revenue Model

We have a self-sustained, bootstrapped and advertising-based revenue model generated through online advertisements and sponsored articles.

We utilize a number of advertising providers for display ads throughout our website.

We are consistently working towards securing grants for the journalism work We do.

Operative Principles

We cite potential conflicts of interest on the same page as the relevant published work.

We promote limited and only socially relevant advertisements, and all such content is tagged as “Sponsored” to clearly distinguish it from a regular article on Our Website in accordance with Our Sponsored Content Policy.

We have a strict policy of not taking funds from political parties or political leaders, which is elaborated in Our Non-Partisanship Policy.